IDG TechNet complements IDG media brands giving marketers even greater access to the universe of technology buyers. It provides marketers the easiest way to rapidly deploy and measure campaigns targeting technology audiences on independent sites with the assurance that member sites have been editorially reviewed and approved by IDG editors. By aggregating the best news, community, blogger and user group sites, IDG TechNet accelerates the media planning and buying process and delivers economic efficiencies.
Scale
• Over 150 Vetted Network Sites
• 40 Million Unique Visitors
• 120 Million Page Views
• Over 30 Vertical Channels

Quality- The IDG TechNetwork is the only online advertising network backed by a media company with 40 years of experience in understanding the way that tech buyers make decisions. IDG understands the compelling content buyers turn to for advice, and the communities they join for collaboration. It all adds up to a deep understanding of how and why buyers make purchase decisions and provides unparalleled quality.

Focus- Many networks have a technology section or family of sites, but only the IDG TechNetwork specifically concentrates on reaching technology buyers in their favored media environments. Through the IDG TechNetwork, your investments are directed toward specific audiences focused on buying your products, with no exceptions.

Convenience- The IDG TechNetwork is the most convenient and effective way to reach prospective technology buyers. It accelerates the media planning and buying process and benefits marketers substantially with the economic efficiencies of a network buy.

Performance- The IDG TechNetwork enhances the success of marketing programs by optimizing campaigns based on metrics. Our strategic focus on behavioral and contextual targeting enables us to deliver marketing messages of the highest value, both in terms of relevance and context.

Accountability- The IDG TechNetwork provides transparent and collaborative working relationship with our partners, promoting the greatest degree of control, confidence and results. Every site in the network is approved by our IDG editors—a benefit unique to IDG TechNetwork—ensuring your advertisements appear only on credible sites.